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> iLoyalty > Graphic design > Salesactions
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Goal B2B and B2C: For the lease and financial Kroymans companies programs have been developed to allow customers as well as employees of the customers function better. For example, at ARM a program was initiated with the goal of creating a cost-savings for customers by employing a better and more economical driving behavior. Driver campaigns have also been implemented for Alfa Romeo.
Resources By involving dealers, customers and employees in these campaigns, the parent company/importer achieves better performance through the implementation of loyalty programs.
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